A business with no sale is like a treasure box with no key. You’ll be impatient to open the box but if you don’t find a key to it, soon you’ll be disgruntled and stop trying anything.
But you cannot leave your business if the sales are stagnant. You must do something about it fast. There is plethora of ways to grab the customer retention. Every business has its own mode of operation. You can monitor it, learn from it, and even get inspired by it. But you cannot copy it.
To sell products to your target customers you need to test various techniques and see which one is doing wonders for you.
It is a snappy move to use conjunct channels to attract customers. There are plenty of ways in which you can get customers on your website but to grab and retain their attention is a toilsome method. Understanding which of the customer acquisition techniques are generating results can help to improve those strategies and use them.
From experience and hard labor, we have gathered 5 strategies that will help you to grab the attention of the visitors and turn them into permanent customers.
Everyone Loves FREE Stuff
This is not a secret, when something is offered for free, people tend to make a mental note of the brand and this entice the customers to do impulsive buying.
Although, this might seem irrational but giving away things for free to visitors or potential customers can help them to experience a bit of taste of your brand.
Additionally, giving away free items ignite the customers for reciprocity. Which means when customers get something they are obliged to do something in return. This means they’re a great chance that customers will buy from you.
When you’re selling things online it feels hellacious to give things for free. But fret not, there are galore of things which you can give away for free.
If you have a blog, you can provide the following things on it:
- PDF booklets which might help customers in any way.
- Interview from experts and tips in your niche.
- Conduct webinars and podcasts for your customers.
- Giving away free product trials.
- Offer free courses in your specific niche.
To gather all of this you might ask your customer for their email address. Once you gain the confidence customers will consider buying things from you without putting much of an effort.
Ask for Referrals
There is nothing wrong in asking your current customers for referrals. Since they are already using your product/service they can market it much better if you give them some incentive.
Studies show that nearly 70% of the customers rely on feedback from other people when buying from a new brand. This means that to grab new customers you need to request your old customers to help you.
No one does anything for free. If you are serious about this form of customer acquisition it is best advised to establish a referral program which can give benefits to your existing customers once the new customer is acquired.
If you don’t agree with creating a referral program you can always follow these quick tips to grab your share of the big pie:
- Offer a small reward, something like discount coupon or reward points.
- You can give away a free eBook or industry reports.
- Give away additional products with each referral.
Create Content for Rookies
One thing that you need to consider while acquiring customers is to map the customer journey.
Always find out what is the current position of the customer cycle and leverage that to build trust.
The simplest customer acquisition is when customer is in its first stage. The point where customer know little or nothing about the company. This is the time where the brand can inform the customer with every option and let the customer explore which service they want to use.
For instance, if a customer is looking for marketing their product they seek a digital marketing agency and for that the brand needs to highlight case studies in the home page or feedback from customers that helped the business of the customer.
This means instead of selling the service directly – the brand is establishing a level of trust with the customer.
Understand and Grab the Pain Point of the Customer
If you want to grab the attention of the customer for some time give them good content and beauteous design. If you want to force the customers to buy from you, target their pain points.
Once the customer read about a company which can solve their problem, he will hop on to try the brand without giving a second thought.
Do some research on your target audience and see what the pain points of your target customers are and how you can solve their problems.
The important point to consider here is not to focus on the benefits of your products every time. You must see what the customer wants and provide them the solution in a painless manner.
Use Social Media Wisely
To tell you the truth it is quite hard to attract customers on the website.
But if you want to leave a solid impression on your customers you need to use social media.
It is social media where customers drop their queries. Search on Facebook consider searching on Quora and don’t forget to check Medium. These places are the best resources when it comes to finding out problems of customers.
Do some research on social media regarding the pain points of your customers and create relevant landing pages on your website.
Nearly every business goes through this agonizing process of acquiring customers and retaining them. It is up to you to decide which of the above strategies can work for you. There is no one-way ladder to success. You must grab every opportunity to acquire a customer and retain it for long-haul business.